Automotive marketing company Digital Air Strike recently revealed it has developed a program to help dealers adapt to the latest shifts in Google’s business advertising landscape. In an effort to help dealers adapt to the migration from Google Places business pages to the new Google+ Local pages, the company will be holding Webinars on the […] [Read More]

Marketing company DMEautomotive has released a new call management solution for dealers it contends spans the “gamut” of contact management needs. MasterCall, an  inbound/outbound call management solution, is designed to “solve a critical gap in customer relationship management that costs dealerships hundreds of thousands of dollars per year: missed and mishandled sales and service calls,” […] [Read More]

Dealerships have a new tool available to analyze their online efforts. Automotive online marketing company Automotive Internet Media has announced the launch of its all-in-one package for dealers’ digital and interactive marketing. The company, which offers services in more than 10 marketing communication disciplines across numerous strategic platforms, reports it has developed a full-service package […] [Read More]

Dealers have another resource for marketing their used cars, both locally and across the nation. With a posted online directory claiming more than 99,000 dealers, the newest website from eNetBrands.com is used-car search engine Carzr.com. The search engine brings together used-car listings from top sites around the web, the company reports, including Craigslist, Backpages, Cars.com […] [Read More]

In addition to sharing with Auto Remarketing how its business model can benefit dealers, Auctions In Motion — a Southern California company giving dealers an alternative way to buy and sell wholesale units by blending mobile and “hybrid” auction sales — has brought in a new director of sales of marketing. Tapped for the position […] [Read More]

As one recent analysis showed the new-vehicle sales surge is being fueled by older buyers, the Maritz Research New Vehicle Customer Study revealed what’s the most influential source of information for buyers no matter their age. Contrary to a potential belief social media will soon replace traditional dealerships, Maritz foundthat  the store salesperson most influences […] [Read More]

As incentives this past month moved slightly higher after a recent low point, Truecar.com reported that shoppers may be spending a bit more at the lots as summer comes rolling in. The site estimated that the average transaction price for light vehicles in the U.S. was $30,360 in May, up $595 (2.0 percent) year-over-year, and […] [Read More]

A year ago, the Japanese automakers doing business in the U.S. were mired in the fallout from the earthquake and tsunami disaster that struck the island nation in March 2011 and were a long ways out from full recovery. But this past month, their rebound was the highlight of the U.S. new-vehicle business, according to […] [Read More]

To help stores generate more quality finance leads and streamline online vehicle purchasing, DealerTrack recently introduced FinanceDriver, which the company is calling a “robust” Web-based financing service for dealer and third-party websites. FinanceDriver, which was previewed at this year’s National Automobile Dealers Association Convention & Expo, can allow stores to provide advanced financing services to […] [Read More]

In light of last week’s supercell thunderstorm in northwest Oklahoma that pounded the area with softball size hail, Group 1 Automotive assessed the damage done to its dealerships affected by the storm. The storm launched multiple tornadoes, as well, but its main impact was unusually large hail that produced at least $250,000 in damage and […] [Read More]