Along with announcing that it has delivered a record number of used-car leads to dealer partners during the first quarter, Kbb.com revealed Wednesday another traffic record in March. Traffic on kbb.com has been steadily increasing since the beginning of 2011, with the number of site visits in January and February initially topping previous record highs, […] [Read More]

Chrysler dealers will now have a new way to win more service dollars thanks to a new deal the automaker signed that allows technicians to work on and replace parts in competitor vehicles.   Chrysler’s Mopar division announced a strategic agreement with Magneti Marelli and Shell Lubricants that will give its dealership network the ability to […] [Read More]

Polk announced this week the launch of its newly designed global website.   The new site was created to mirror Polk’s customer-facing business and provides a wealth of updated information on a variety of topics of interest to the automotive industry, including OEM, aftermarket and commercial industry knowledge and insight, according to officials.    [Read More]

The latest advertising campaign by Mazda North American Operations asks a simple question: “What do you drive?” To hook potential buyers, the automaker believes this campaign is built around the core brand principle that “if it’s not worth driving, it’s not worth building and it is this basic statement that defines Mazda.” The new campaign […] [Read More]

The International Automotive Remarketers Alliance announced the addition of another member Wednesday. Joining IARA is GE Commercial Finance Fleet Services based in Hoffman Estates, Ill. Alliance leaders stated GE Commercial Finance is one of the largest fleet management companies in the United States.  Paul Seger, the company’s vice president of asset remarketing, will be the […] [Read More]

DALLAS — After compiling nine years of experience building leads for other retailers that sought buyers who have subprime credit, GenerationLeads recently revealed its leads now are available to franchise dealers. An advantage GenerationLeads insists it can deliver to store management is the chance for the dealer and applicant to connect immediately. Dealers can decide […] [Read More]

CLEMMONS, N.C. — This week, Sheffield Financial and American Suzuki Motor Corp. renewed and expanded their three-year financing services agreement, effective immediately. Executives explained the new contract covers both installment and revolving financing for motorcycles, scooters, ATVs and UTVs manufactured in the United States through a network of authorized dealers. Sheffield, a division of BB&T […] [Read More]

DETROIT — The National Automobile Dealers Association revealed some insights into the Federal Trade Commission's Dealer Roundtable yesterday. The group said its representatives were on hand during the event in Detroit to highlight the importance of dealer-assisted financing. The series of roundtables were set up to help the FTC examine consumer protection issues related to […] [Read More]

BOCA RATON, Fla. — In an effort to cut down the amount of time customers need to spend in the F&I office, as well as generate stronger leads for dealers, Black Book this morning announced a new Credit Activator offering that supplies online Web surfers with a four-step process to get a general idea of their […] [Read More]

Dieter Zetsche, chairman of the Daimler AG board and head of Mercedes-Benz Cars, told shareholders today that his company has emerged from the financial crisis and has now turned the corner to growth. "We are on a path of profitable growth," Zetsche told about 5,200 shareholders at the International Conference Center in Berlin. "We announced […] [Read More]