The Dodge brand is hoping to reach out to a key demographic of customers in a new marketing strategy the automaker started on Thursday . The company highlighted a return to multicultural marketing and advertising with a new television campaign called “Secret Door” that’s aimed at specifically the Hispanic market. Dodge emphasized the TV spots […] [Read More]

In the last day of NRC, workshops will take precedence. The topics to be covered include a sneak peek into what 2011 might bring, a 2010 residuals report, some market updates from Experian Automotive and much more. The day kicks off at 8 a.m. (PST) with breakfast. [Read More]

In Thursday morning’s keynote address, several top industry executives and dealers took to the stage to discuss the state of the market and what they are doing to drive success. The panel covered "Why Resale Values Are Critical to the Automotive Industry’s Long-Term Success." [Read More]

The Wholesale Institute, Manheim’s free traveling workshop series that helps dealers achieve profit goals through online wholesaling, announced during NRC it has launched a newly designed website featuring expanded content and advanced online training opportunities.   [Read More]

The second day of the National Remarketing Conference is filled with a keynote panel, as well as panels covering iRemarketing, certified pre-owned, subprime repossessions and a special presentation honoring Women in Remarketing. The day will kick off with a keynote address covering Why Resale Values are Critical to the Automotive Industry’s Long-Term Success. [Read More]

The final panel of the opening day of the National Remarketing Conference was a keynote panel featuring top remarketing executives, including Jeannie Chiaromonte, of Bank of America; Horacio Trujillo, of Mercedes-Benz Financial; Dan Kennedy, of GM Remarketing; and Bob Graham, of ARI. [Read More]

During October, the proportion of vehicle transactions that were leases climbed to more than 27 percent, according to CNW Market Research, which said the automaker leading the way as far as leasing penetration upswings was Toyota Leases commanded 27.6 percent of the market in October, compared with 26.9 percent in September. Meanwhile, 6.6 percent of transactions were cash […] [Read More]

Despite being softer than September levels, wholesale prices showed a year-over-year gain of 2 percentage points, according to the latest OPENLANE Market Index report, which pointed to mixed sequential results across its various segments. Specifically, the index was at 119, which was down from 120 in September, officials shared. However, this was up 2 percentage […] [Read More]

As Chrysler officials reported gains in third-quarter operating profit, the domestic automaker joined Ford Wednesday in denouncing the passage of a free trade agreement between the U.S. and Korea as it was written back in 2007. Both companies described Korea as one of the most closed automotive markets in the world. And both Chrysler and […] [Read More]

The National Automobile Dealers Association described a recent decision by the Internal Revenue Service as a “major victory for car and truck dealers.” NADA shared Wednesday that the IRS has created uniform capitalization safe harbor methods of accounting. The association thinks these methods should favorably resolve several contentious and potentially costly income tax issues that […] [Read More]