Ford is betting its newest digital marketing strategy should be less distracting to consumers while simultaneously highlighting the automaker’s products and services as well as promotion of a charitable initiative The foundation of this fourth-quarter digital advertising campaign is a. partnership with Internet radio provider Pandora. The campaign will allow Pandora visitors to use the […] [Read More]

Similar in name but showcasing vehicles from different eras, ClassicCars.com and Cars.com this week agreed to promote each other’s websites. Officials explained that Cars.com visitors who are searching for classic vehicles or looking to sell one should be directed to ClassicCars.com. Similarly, ClassicCars.com visitors seeking new and late-model used vehicles should be sent over to […] [Read More]

After Avis Budget Group offered a revised merger last week that it claimed was more attractive than that of Hertz, Dollar Thrifty Automotive Group responded this week, essentially saying no thanks. After reviewing the offer from Avis, Dollar Thrifty revealed it is sticking with its plan to merge with Hertz, a move that will be put to the […] [Read More]

The Internet continues to grow as an important marketplace for used vehicles for both buyers and sellers. Remarketers and dealers alike are finding new ways to maximize the effectiveness of the online space, and they’ll share those insights with attendees at the 2010 National Remarketing Conference, Nov. 10-12 in San Diego. During the iRemarketing 2010 […] [Read More]

Kelley Blue Book has released a new resource dealers can utilize to get a better grasp on the models in the used marketplace that are generating the most interest, thus giving them some direction on used inventory management to help drive profits. [Read More]

TrueCar.com analysts tried to answer some inventory questions franchise dealers might be having. For example, how long has that 2010 Toyota Camry sat on the lot? Or, how quickly are 2011 Ford Escape Hybrids turning? The site leveraged the most recent data available from its monthly TrueTrends Report and found plenty of vehicles from Toyota, […] [Read More]

America’s Auto Auction continues to expand its footprint. The company said Monday that it has added a ninth member with the purchase of Tri-State Auto Auction of Chicago. [Read More]

Polk recently expanded its online solution offerings with the launch of the Market Entrance Report. This new report aims to provide detailed information on new vehicles that have entered the market, pushing the idea of enabling customers to make timelier product-planning decisions. Polk explained this monthly report can be streamlined in several ways based on customer […] [Read More]

The group of 14 models vying for 2011 North American Car of the Year honors was revealed Friday, and leading the pack were General Motors and Nissan, each of which were represented by three contenders on the car list. There were 27 new cars that were eligible for the honors and jurors trimmed that down […] [Read More]

SALT LAKE CITY — Prestige Financial Services announced late last week it established an asset-backed commercial paper conduit facility through J.P. Morgan Chase Bank, N.A. in Chicago. Executives indicated the facility totaled $150 million. They went on to note the new arrangement — which has a renewable one-year term — is meant to provide a substantial and […] [Read More]