ATLANTA — AutoTrader.com believes it now has a textbook plan to help any size dealer boost online advertising efforts in retailing new- and used-vehicle inventories. On Wednesday, site executives released the availability of a free, four-chapter book called the Online Marketing Handbook. They explained the book is broken down into four distinct sections with the first […] [Read More]

BOWLING GREEN, Ky. — A state well-known for its horse racing has made a vehicle well-known for its horsepower its official state sports car.  At an event held Tuesday at the Bowling Green Assembly Plant, Kentucky Gov. Steve Beshear conducted a ceremonial signing of legislation that, earlier this year, made the Chevrolet Corvette the Bluegrass […] [Read More]

TORONTO and REDWOOD CITY, Calif. — OPENLANE has not only taken steps to upgrade its U.S. open auction website but has rolled out a new site specifically for Canada, as well. Both the enhanced OPENLANE.com and the newly launched OPENLANE.ca will feature revamped vehicle detail, search and bid/buy confirm pages. Moreover, all of these pages are […] [Read More]

CARY, N.C. — A discussion on how dealers can enhance the depth and sales performance of their certified pre-owned inventory brought together hundreds of dealership managers and sales personnel for Tuesday's free Webinar orchestrated by the Pre-Owned Automobile Dealers Alliance.  Participating dealers learned more about why "adds and deducts" are so important in valuation from Ricky Beggs, […] [Read More]

GAINESVILLE, Ga. — In what Black Book's Ricky Beggs called a "very active week" for the company's editors, the frequency of wholesale value adjustments hit a two-month high, and the auction market continued to move in an increasingly positive direction. "As the editors returned from the auctions this past week they were more upbeat about the activity […] [Read More]

DETROIT — With the continent's consumer demand climbing, General Motors revealed Tuesday that it is launching a regional organization for South America. Heading up GM South America — whose headquarters will be in Sao Paulo, Brazil — will be Jaime Ardila, who will come over from his current position as president and general manager of GM Mercosur. In […] [Read More]

WESTCHESTER, Ill. — Insurance Auto Auctions boosted its presence in the Midwest again recently, rolling out its 23rd location in the region. Executives believe the opening of their facility in Davenport, Iowa, should enhance services in the Quad Cities area as well as northwestern Illinois and eastern Iowa. Insurance Auto Auctions indicated the first sale in Davenport […] [Read More]

FORT LAUDERDALE, Fla. — AutoUSA has introduced a used-vehicle inventory listing marketing program for dealers that allows them to showcase their used models daily on some of the Web's most frequented free classified sites. In using the POWER Listings program — which is powered by Cargigi — all a dealer has to do is give authorization for used-vehicle […] [Read More]

CHICAGO — Sun-Times Media announced Tuesday it has struck a deal with The New York Times that can help Chicago luxury vehicle dealers improve their chances of reaching key prospective buyers. Under this agreement, Sun-Times Media is providing ad packages to dealers that will run their ads in The New Year Times' "Chicago Report" local news section […] [Read More]

IRVINE, Calif. — Certified pre-owned vehicles appear to be one of the best purchase options when the primary driver will be a teenager. That's the sentiment shared by consumers who have recently been shopping at Kelley Blue Book's website and participated in series of surveys. According to Kelley Blue Book Market Intelligence, the largest amount of […] [Read More]