MISSISSAUGA, Ontario — Porsche Cars Canada recently launched a new marketing campaign that may "surprise" shoppers by highlighting attributes of the brand's vehicles that may not be the first things that come to mind when they think about Porsche. While the automaker's lineup might be better known for its performance, the "Porsche, unexpected" campaign sets out […] [Read More]

WESTLAKE VILLAGE, Calif. — In the J.D. Power and Associates 2010 U.S. Vehicle Dependability Study unveiled on Thursday, Porsche topped the list of all nameplates and Japanese automakers led the individual segment awards, but domestics made impressive showings, as well. In fact, three of the top five spots in the nameplate rankings were held by Big 3 […] [Read More]

COSTA MESA, Calif. — Dealers who specialize in trucks will again see familiar models when reviewing the 2010 Truck Buying Guide recently announced by NADAguides.com. Taking the spot in the highly competitive half-ton category was the 2010 Ford F-150. Site analysts also picked a Ford unit in the one-ton segment, going with the 2010 Ford F-350 […] [Read More]

CARY, N.C. — Thousands of readers visited AutoRemarketing.com this week to learn more about the automaker that now tops the list for brand loyalty based on Market Intelligence data from Kelley Blue Book's Kbb.com. A story about Hertz's Rent2Buy Program also drew plenty of interest. The top five stories from AutoRemarketing.com this week are: 1. New Automaker Tops Brand […] [Read More]

CARY, N.C. — If you would like to nominate a female leader for a special section in an upcoming edition of Auto Remarketing that will be dedicated to honoring women's contributions to the remarketing and used-vehicle world, you must act now. The submission deadline is today. To be considered for our special feature — which will be […] [Read More]

McLEAN, Va. —  NADA University is kicking off a series of four on-site management seminars for dealers early next month that focus on fixed operations and financial management. These week-long sessions — which are part of NADA University's NADA-ATD Learning Hub component — will be held at the headquarters of the National Automobile Dealers Association at 8400 Westpark Drive […] [Read More]

PASADENA, Calif. — A murky sales climate didn't prevent one of the stores in the Rusnak Auto Group from again winning a top award from one of the luxury brands it sells. Rusnak Arcadia Mercedes-Benz was presented with the 2009 "Best of the Best" Dealer Recognition Award, an honor group executives said was reserved for the […] [Read More]

DALLAS — Executives from AutoBidsOnline.com recently developed a contest to award summer internships focused on exploring the impact of social media on new-vehicle sales. The site wants to leverage this contest into more business development for dealers because of findings from a recent J.D. Power & Associates study. The report indicated that the Web site creating […] [Read More]

FREDERICK, Md. — On the advice of its counsel, the National Auto Auction Association has reversed course and said Wednesday that vehicles under manufacturer recalls should not be withheld from dealer-only sales at member auctions. "Based on the opinion of counsel, it is the position of the National Auto Auction Association that vehicles should not be […] [Read More]

DETROIT — U.S. automakers have used the recession to shed excess capacity, a move that puts them in a positive position for future profitability, according to Sudarshan Mhatre, senior analyst with PricewaterhouseCoopers' Autofacts and a featured presenter at the Automotive Economic Forecast and Financial Forum, which will be held May 10-11 in Chicago.  "As a […] [Read More]