ALISO VIEJO, Calif. — In 2009,  its first full calendar year of business, automotive video review site OnCars.com generated Web traffic of approximately 33.24 million video views, more than 16 million of which came during the fourth quarter, according to Google Analytics Event Tracking. The company hit traffic of just under 2.1 million views during the […] [Read More]

HERNDON, Va. — No matter the football teams matching up in Super Bowl XLIV, Volkwagen will have a spot in the lineup during one of the most-watched television events of the year. VW plans to use the opportunity to roll out an extensive marketing campaign.  This will mark the first time in nine years the automaker […] [Read More]

SANTA MONICA, Calif. — Edmunds.com recently unveiled its 2010 New Car Buying Guides, where it named the Top Recommended Vehicles across a wide variety of segments. The guide also features the "What You Should Know before Buying" section that offers segment-specific tips to shoppers. "You're ready to buy a new vehicle, but how do you go about narrowing down […] [Read More]

ALTAMONTE SPRINGS, Fla. — Global online auto advertising has been on a steady incline in recent months, and this upswing is likely to surge forward even further in 2010, according to from Advanced Interactive Media Group. After a global survey of 20 auto advertising industry executives, AIM Group discovered that 85 percent are projecting an improvement […] [Read More]

WEST CHESTER, Pa. — HomeNet, an inventory solutions provider, recently entered into partnership with a popular consumer Web site that officials contend is a no-lose proposition for dealers. Due to the arrangement, dealers can now list their inventory on Edmunds.com and receive high-quality leads in return. Sean Peoples, of Edmunds.com, stressed that dealers only pay for […] [Read More]

SCHAUMBURG, Ill. — Experian Automotive is presenting a free online seminar next week that will look at how shifting market share, government programs, orphaned brands, continued financial stress and other factors have impacted the auto market. Officials said the seminar — which will be held at 2 p.m. EST on Jan. 20 — can provide auto industry decision-makers […] [Read More]

OAKBROOK, Ill. — Dale Pollak, founder and chairman of vAuto, recently released his second book, Velocity 2.0: Paint, Pixels & Profitability, which offers dealers ROI-based management metrics and processes that they can use to boost the efficiency and profitability of their used-car operations. The new book continues from where his first book, Velocity: From the Front Line […] [Read More]

CARMEL, Ind. — ADESA Miami plans to celebrate its new location further by hosting a Dealer Avenue Block Party later this month. The event will begin at 3 p.m. EST on Jan. 26. If dealers can't make it to the site that day, they can participate and make bids via the simulcast on ADESA LiveBlock. The auction company […] [Read More]

SCOTTSDALE, Ariz. — Described as a Web site with a sleeker design and more user friendly, Hyundai Motor America recently gained a new home page. The newly launched site at Hyundai.com now has completely revamped infrastructure. Officials from iCrossing worked with Hyundai Information Service North America to produce a site they say has better usability to […] [Read More]

DETROIT — According to a recent Deloitte survey, individuals who are age 18 to 30 and make up what's known as Generation Y will likely be creating plenty of business for used-vehicle dealers. The survey determined that approximately 63 percent of respondents believe used vehicles are a greater value than new units. Furthermore, they're more than […] [Read More]