I was recently asked what the most important digital marketing investment is, where the first dollars should be spent, and my answer was simple and one word: merchandising.    That’s right, if dealers start off with weak or missing photos, their paid digital campaigns will never reach their full potential. Every car dealership needs high-quality […] [Read More]

While Penske Automotive Group made moves connected with its shareholders, Castle Automotive Group (CAG) reinforced its executive leadership team in the past week. CAG, which currently owns nine dealership locations with 14 franchises throughout Illinois and Northwest Indiana, chose Sean Seltzer to lead its marketing strategy as chief marketing officer. Castle also promoted David Ortiz […] [Read More]

Money moving electronically continues to be on an upward trajectory. According to a news release distributed by NACHA on Monday, the ACH Network experienced overall growth in the first quarter of 2022, even as recent forms of pandemic-related government assistance have ended. Officials said growth in the first quarter was fueled by business-to-business (B2B) payments […] [Read More]

Two service providers teamed up last week to bring credit unions and dealers together. DriveCentric, a robust CRM, artificial intelligence (AI) and conversational engagement platform for automotive retailers, announce an integration and partnership with CUDL, one of the nation’s largest credit union financing networks. They’re collaborating to provide a more simplified and streamlined credit application […] [Read More]

The Triton Automotive Group board of directors promoted Brian Miller to be its new chief executive officer in a move that became effective May 1. According to a news release, Miller previously served as the company’s executive vice president of operations. Miller takes over for outbound CEO David Wilson Sr., who retains his position as […] [Read More]

Vroom Inc. is realigning its business model to prioritize profitability over growth, reduce operational expenses and maximize liquidity, the company’s new chief executive Tom Shortt said during its first quarter conference call on Tuesday. The realignment also calls for company to reduce its employee head count by 270 or approximately 14%, said Bob Krakowiak, Vroom’s chief financial […] [Read More]

As part of celebrating 100 years of serving military families, USAA is working in partnership of the National Auto Body Council (NABC) to give 100 vehicles across the country to military families in need. According to a news release distributed on Thursday by USAA, recipients have been nominated by nonprofit organizations to receive what’s being […] [Read More]

This dealer group roundup includes activities involving a franchised group and an independent group, both located in the Northeast. The McGovern Auto Group, which operates more than 19 dealerships across Massachusetts, New Hampshire and New York, announced the opening of McGovern Route 93 Hyundai. The new dealership, which replaces Bill Dube Hyundai, has 25 staff members […] [Read More]

Auto Remarketing is recognizing the 2022 Women in Remarketing honorees in the May issue of the magazine, and will be posting Q&As with each of these outstanding leaders on the website. Next up is Fatima Ali, who is director of marketing and communications at Copart Auto Remarketing: What is the top trend you’re watching in remarketing/wholesale automotive this year? […] [Read More]

Auto Remarketing is recognizing the 2022 Women in Remarketing honorees in the May issue of the magazine, and will be posting Q&As with each of these outstanding leaders on the website. Next up is Alden Ireland, who is general sales manager of America’s Auto Auction Dallas. Auto Remarketing: What is the top trend you’re watching in remarketing/ wholesale automotive […] [Read More]