Results from a new study from FordDirect show that consumers are sitting up and paying attention to advertising in the digital space. And many of these shoppers are turning toward mobile devices for their auto shopping needs. The results of its Automotive Digital Advertising Survey show the growth of digital advertising channels and its impact […] [Read More]

PureCars recently announced the company has achieved Google Partnership status. What this means is the company has earned Google’s seal of approval through a series of requirements that include, “having an advanced knowledge of Google's AdWords, an established track record that demonstrates ability to maximize clients' performance, and a healthy amount of spending management across […] [Read More]

DataOne Software, a division of Dominion Dealer Solutions, released a new tool that is designed to provide auto shoppers with a unique vehicle shopping experience built around their “values and needs,” the company explained. The new tool also allows dealers to analyze behavioral data from potential buyers' vehicle searches.  PerfectFit Vehicle Shopper software uses DataOne’s […] [Read More]

Dataium revealed at the NADA 2014 Convention and Expo a new tool to help dealers better understand how their customers use their store’s websites. Shopper Engagement Check-Up is designed to help dealers fully understand and capitalize on their online visitor engagement, the company said. On top of providing information on how shoppers use dealership websites […] [Read More]

As NADA 2014 geared up late last week, DMEautomotive announced the release of an eBook that focuses on the importance of mobile in today’s automotive industry. The new offering, The Big Picture Book of Mobile Marketing Strategy, is a follow up to their 2013 eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile […] [Read More]

VinSolutions and Haystak Digital Marketing have partnered for an all-new dealer website solution. The two companies announced Thursday the full integration of the VinSolutions CRM suite of products and Haystak's digital marketing solutions in their all-new website platform. "Since VinSolutions acquired Haystak last year, we've been working diligently to combine our expertise and create best-in-class […] [Read More]

After a message surfaced on the CarWoo website informing visitors of the company’s shutdown, Auto Remarketing has confirmed with a TrueCar.com spokesperson that nine of 40 CarWoo employees are moving over to the TrueCar team, including CarWoo’s chief executive officer and co-founder. TrueCar is also considering the option of buying “select CarWoo assets out of […] [Read More]

Following a separate announcement on Wednesday in which Cobalt and Edmunds.com said they will be partnering to provide a window into online automotive shopping behavior, Edmunds also revealed a new way for dealers to connect with shoppers looking to lease a new car. Lease levels continue to rise, and now dealers have a new way […] [Read More]

Dominion Dealer Solutions’ reputation and social media platform is expanding to include new mobile and browser-based tools for dealers that will make it easier to keep all social media content organized and in one place. Prime Response now includes Prime Capture, a smartphone app used to source image and video content; as well as Primelet, […] [Read More]

DMEautomotive launched DMEautomotive Mobile Rewards, a mobile marketing platform that is designed to help dealerships push traffic to showrooms and service drives alike by leveraging what the company calls the “exploding” power of smartphone mobile wallets. Officials highlighted the program can enable dealer customers to receive special coupons and offers 24/7, all organized into their […] [Read More]