Today, Dealer.com introduced MyCars to its website product family, a solution site executives described as a convenient feature at the top of a dealer website. The site highlighted that MyCars can make the vehicle shopping process more organized, more informative and more actionable for the shopper, and can provide the dealer with valuable insights that […] [Read More]

On Monday, Cars.com launched Cars360, what it’s calling an audience extension solution designed to help dealerships extend their reach and influence shoppers even after they have left the site.  As consumers spend more time online and longer periods of time in-market, site officials explained Cars360 is designed to keep a dealer’s brand top-of-mind throughout the […] [Read More]

With “ups” not arriving on the physical lot as much as they previously did, Paul Potratz recommended that dealers get a better handle on how many unique visitors come to the store’s website and how many are converted into leads. The chief operating officer and founder of Potratz Partners Advertising shared advice in an online […] [Read More]

Twitter recently unveiled the Lead Generation Card for businesses to promote their products' services. Marketing with ROI is about leads, and this new platform is solely focused on that premise. [Read More]

AutoTrader.com and Experian Automotive have entered a partnership that will allow dealers to include Experian’s AutoCheck vehicle history reports with their listings on AutoTrader.com. Here’s how it works. Starting in September, AutoCheck-subscribing dealers will have the option of including those reports on AutoTrader.com. [Read More]

For years now you’ve heard everywhere that you can’t measure Social Media ROI (return on investment). I’m not sure if it’s been an excuse to discount Social Media’s value or a fear of adapting to a new marketing model. Perhaps a little bit of both. Marketing Charts recently outlined on a new report by the Platt […] [Read More]

Dealership reviews on social media networks may be “playing the most important role in the dealership selection process,” according to the results of the Spring 2013 Automotive Social Media and Reputation Trend Study. The report from Digital Air Strike showed that there is a 43 percent probability that a consumer will search for a local […] [Read More]

Following a nationwide executive search, TrueCar has announced its choice of chief technology officer, who will oversee the company’s expanding operations. Named to the role of CTO is Mike Dunn, who most recently served as CTO for Hearst Interactive Media. Dunn has also served as Corporate CTO for Time Warner; founding CTO for Dell Online; […] [Read More]

This week, BMW named one British Columbia store "The Most Sustainable BMW Dealership in the World." At this year’s BMW Sales Excellence Award Ceremony held at the BMW Museum in Munich, Germany, the title was given to Auto West BMW, located in Richmond, British Columbia. This award recognizes dealerships "who are paving a way for […] [Read More]

FordDirect revealed Tuesday the addition of two new tools for dealers, provided by Black Book Online. Now, on all DealerConnection websites, a trade-in appraisal tool and credit extimator will be available for consumer use. And any leads generated from the online appraisal and credit estimator forms will be sent directly to the dealer's lead management […] [Read More]