Do things like star ratings and likes on Facebook really make a difference? With companies stressing the importance of online reputation management at the NADA Conference and Expo this past weekend, a DealerRater/Polk joint study aims to reveal what will most affect potential online leads. The new study finds that dealers with higher average online […] [Read More]

FLD Inc. has announced the launch of eCR, or electronic condition report, which the company calls the first smartphone app guaranteed to provide fleet managers the true fair market value of their vehicles. The patent-pending app runs independently and places no demand on a fleet manager’s existing IT structure or personnel resources. Instead, FLD said, […] [Read More]

On Sunday, Digital Air Strike announced the winners of its first-ever Social Media and Reputation Awards at the NADA Convention & Expo. The awards focused on calendar year 2012 and spotlighted 13 dealers and and a handful of automakers as being “the best-in-class marketers on the social web.” In determining the winners, data was pulled […] [Read More]

DealerRater honored several dealers Sunday at the NADA Convention & Expo for their excellence in customer service, as the company unveiled the winners of the 2013 Dealer of the Year Award Program. The awards are determined based on customers’ reviews on DealerRater.com about their experiences at the dealerships. The overall 2013 Dealer of the Year […] [Read More]

A newly released eBay Motors survey found that almost half of millenials are likely to use mobile devices for price comparison while shopping for their next new car. And with numbers like that rolling in, the industry is taking note. [Read More]

As dealers continue to scour the service lane to find inventory, a former ADP executive who started another software development company announced that it successfully completed beta testing of its newest sales and retention solution. Traver Connect is rolling out Mining4Need, what it’s describing as a turnkey service for dealerships that can analyze relevant trade […] [Read More]

More companies and dealers are turning toward live web chat options to reach potential customers. As the second company last week to reveal it is partnering with dealer chat provider Contact At Once, PureCars said it aims to help "dealerships to engage shoppers by promoting a pre-owned vehicle's value over its price, which can result […] [Read More]

Dealer.com’s Alex Snyder uses the term “visibility” often when he describes what store managers want out of their online presence and how dealer approaches and processes have shifted since he first started as the Internet manager at his family’s dealership back in the mid-1990s. Now as the senior director of product design at Dealer.com, Snyder […] [Read More]

Edmunds.com is introducing a new tool at the NADA Convention & Expo that aims to help dealers close more sales. Today is the national rollout of Edmunds Price Promise, which offers car shoppers special upfront pricing from participating dealers.  Edmunds said the tool is designed to “convert more car shoppers into car buyers by delivering […] [Read More]

Special offers, branded video and deeper reputation exposure are the key elements of a new product by Cars.com, according to company officials. Cars.com on Friday afternoon announced the launch of PowerDrive, a new advertising product for franchised dealerships which builds on the BaseDrive product released by the company in May. Officials said PowerDrive is based […] [Read More]