Payix co-founders Chris Chestnut and Preston Cecil sat in Chestnut’s home a little more than a year ago. The pair had worked together at Innovate Auto Finance, a North Texas company that specializes in purchasing auto portfolios of all sizes in the less-than-prime credit tiers. With the success at Innovate Auto Finance fresh in their […] [Read More]

At a remarketing industry event last year, I got the rare chance to go fishing during a work trip. Along with one of the event’s hosts, my partner on the boat that day was Dan Kennedy of General Motors. Well, after a short-lived stay of not catching a darn thing, the three of us found […] [Read More]

Last week, Cox Automotive executive vice president and chief marketing officer John Kovac accepted a lifetime achievement award from the Atlanta Chapter of the American Marketing Association (AMA) in recognition of his long-standing record of marketing achievements throughout his career. Kovac was presented with his award at the 60th annual AMY Awards gala on Thursday […] [Read More]

On Monday, Black Book announced another regular analysis offering covering the wholesale market — the Black Book Used Vehicle Retention Index — saying this product is designed to offer an “unbiased, accurate” view of the strength of today’s used wholesale market values. Editors explained the Black Book Used Vehicle Retention Index is calculated using Black […] [Read More]

PERQ announced Monday it launched  Auto Website Conversion Course, a free series of online best practice tutorials designed to help dealers clean up their sites and create more potent conversion paths. Decluttering dealership websites and directing attention to targeted messaging, along with personalized  calls to action, can significantly increase click-through rates and lead data collection, according […] [Read More]

Certain macroeconomic trends — especially employment and consumer confidence — prompted Santander Consumer USA president and chief executive officer Jason Kulas to say that he sees a “fairly stable consumer” after he examined the finance company’s portfolio as well as the entire auto finance market. However, those two particular economic trends could leave negative ramifications […] [Read More]

Used-vehicle service contract and related finance and insurance products provider GWC Warranty introduced a new exclusive benefit for its top dealers. Members of the WealthBuilder and Elite Dealer Programs now have access to free, online, on-demand compliance training. Through GWC Warranty’s Dealer Portal, WealthBuilder and Elite Dealers can access an online compliance training platform. The […] [Read More]

Infiniti dealerships throughout the country will now be able to work with automotiveMastermind to implement its predictive analytics technology, which provides dealer sales teams key insights and valuable consumer information unique to car shoppers, the company announced on Monday. Since the year began, Infiniti is the second OEM to partner with the predictive analytics and […] [Read More]

Maybe it’s their electric freshmen Jayson Tatum and Lonzo Ball. Maybe it’s the nearby tech hubs: the Research Triangle Park in North Carolina and “Silicon Beach” in Southern California. But when Swapalease.com asked drivers to name the NCAA basketball teams that reminded them the most of a Tesla — and again when respondents were asked to […] [Read More]

For dealers who have found themselves grappling with limited ad dollars, mirroring OEM ad spending during seasonal events is a strategy that can help maximize campaign efforts throughout the rest of the year. “Digital marketing has increased substantially over the past couple of years, all dealers are struggling to find ways to be competitive in […] [Read More]