There is a March piece on the Think With Google blog about a car shopper — 32-year-old Stacy — who had more than 900 “digital interactions” during three months of vehicle research. The story, written by Lisa Gevelber, considered interactions to be “searches, website visits, video views, and clicks.” The massive amounts of data points […] [Read More]

Online pre-qualified monthly payment marketing provider DriveItNow recently reached the milestone of more than 4 billion monthly payments quoted to online shoppers since the service launched in 2008. The company highlighted DriveItNow’s patent pending truPayments calculation engine is now generating almost 200 million payment views a month, creating thousands of credit qualified leads for hundreds […] [Read More]

While also touching on how the subprime auto finance company is navigating challenges in both collections and rolling out securitizations, Consumer Portfolio Services highlighted that it closed the first quarter by originating the most contracts ever in a single month. During Q1 of 2016 that closed on March 31, CPS purchased $312.3 million of new […] [Read More]

Dealers who want a new hook to reach their customers and drive traffic to their service departments could leverage the marketing and safety initiative orchestrated by the Rubber Manufacturers Association (RMA). Under the banner of National Tire Safety Week 2016, RMA is offering free “Be Tire Smart” brochures and other materials. Participating dealers can join […] [Read More]

A recent Customer Satisfaction Pulse Study conducted by BARE International indicated that more than 40 percent of vehicle-sales conversations do not gather key information. The research found that dealership personnel didn’t gather information such as what the buyer is looking for, how the vehicle will be used and how much a buyer is comfortable spending. […] [Read More]

With the weather starting to warm up in most places throughout the country, Kelley Blue Book’s latest used-vehicle value analysis showed how units often connected with summertime activities are outperforming all others. Along with sharing the top 10 specific models posting the greatest year-over-year changes in value, the Blue Book Market Report for the first […] [Read More]

Imagine you’re a car shopper. Like many of your peers these days, you’re doing most of the car-shopping process — researching the vehicle, comparing prices, reading dealer reviews, checking out history reports, etc. — on your smartphone. You spot a dealership you want to look up. Which of the two URLs is going to be […] [Read More]

Change has been good for auction owner Wade Walker and his wholesale operation along the Gulf Coast. With a new name and a new general manager at the helm, the Walker Group’s Corpus Christi Auto Auction has recorded steady increases in consignment and sales since the beginning of the year. When 2016 began, Walker named […] [Read More]

Along with offering more details about complaints originating in California, the Consumer Financial Protection Bureau released its latest monthly consumer complaint snapshot this week as the overall total continued to march toward 900,000. As of April 1, the CFPB said it has handled approximately 859,900 complaints across all products.  The bureau mentioned four other trends […] [Read More]

SpringboardAuto.com rolled out its private-party transaction financing availability this week. With the company indicating more states in its network will be added soon, the online platform is now originating financing for buyers in Arizona, California, and Florida. SpringboardAuto.com chief executive officer Jim Landy highlighted that it usually takes less than a minute to complete the […] [Read More]