No question, social networks are transforming the way that auto marketers are communicating and engaging with consumers — from building brand advocates to creating viral and content marketing campaigns, to monitoring reviews of specific car dealerships.   While most auto marketer’s social orientation is towards fan engagement, and reputation management, social media is in fact, […] [Read More]

Though perhaps not always discussed in great detail, there certainly are ties between the certified pre-owned and F&I segments of a dealership’s business. Auto Remarketing looked into these interwoven departments during our annual “Best CPO Dealers in the United States” special edition this winter. How has the availability of financing helped you move more CPO […] [Read More]

Used-car supply has bounced back in recent years, but simply having greater access to inventory might not be all it takes to get the right certified pre-owned vehicles on your lot. So, as part of our annual “Best CPO Dealers in the United States” special edition this winter, we asked top General Motors dealers to […] [Read More]

ADESA subsidiary AutoVIN has signed a definitive agreement to purchase the vehicle inspection business of DataScan Field Services. The closing of the deal — which is subject to conditions — is projected to happen within 60 days. The two combined companies plan to provide all major leasing companies and auto lenders with inspection services. This news comes […] [Read More]

CarStory announced Monday that independent dealership website provider Wayne Reaves has integrated the company’s CarStory Market Reports into its website platform. The reports are now available directly to all of the nearly 2,000 Wayne Reaves dealership websites, according to the company. “Keeping consumers engaged once they land on a dealer website is key to converting […] [Read More]

Digital marketing provider Search Optics announced that it has been selected into the Google AdWords Premier SMB Partner Program. As part of the program, the company will assist smaller businesses with their ad campaigns. “The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have time or resources […] [Read More]

Through two months of the year, auction volume is up 8 percent against comparable weeks of 2014, according to the latest Economic Dashboard prepared by Ira Silver, the chief economist at the National Auto Auction Association. For the month of February, auction volume jumped 5.2 percent year-over-year, the report indicated. January auction volume climbed 10.7 percent. […] [Read More]

AutoMatch USA, a dealership chain that specializes in foreign and domestic pre-owned vehicle of all makes and models, opened its fourth location on Monday. The newest store joining the network that already includes a lot in Illinois and two others in Florida is located at 13111 South Minuteman Drive in Draper, Utah. The store is […] [Read More]

MetroGistics, a provider of automotive logistics services, announced today that is has completed a merger of its operations with McNutt Automotive Logistics. MetroGistics will maintain its headquarters in St. Louis while keeping a satellite office in Clinton, Mo. “As our two companies have gotten to know each other better, we’ve adapted best practices from each […] [Read More]

Black Book announced Monday it has a new chief technology officer and senior vice president, a newly created role for the company. Chosen for the role is Laird Popkin. The promotion is effective immediately. In the new position, Popkin is responsible for all product development and IT operations for the entire group, which includes National […] [Read More]