For dealers still unsure how to incorporate Facebook into their marketing strategy, Dataium’s newest report sheds some light on how effective the social media site can be in generating new activity for a store’s website. Dataium found that while only 0.45 percent of vehicle shoppers have been referred directly from Facebook to a dealership website, […] [Read More]

While dealers and automakers are turning more toward online advertising avenues, Phoenix Marketing International completed a study Thursday analyzing which OEMs are most successful with their traditional mediums — television and print campaigns. Of the 35 brands tracked across multiple vehicle segments and ad media types, Phoenix discovered Chevrolet, Volkswagen and Audi generated the “best […] [Read More]

AutoTrader.com revealed Thursday some additions and enhancements to its display advertising solutions for dealers, launched in an effort to help rooftops better market their inventory to consumers. The company contends these enhancements to the programs — Skyscrapers, Spotlights and Alpha — provide more real estate and interactive features to multiple duration options for select solutions […] [Read More]

With companies such as Carfax recently touting the importance of fixing recalled vehicles, analysts from Edmunds.com believe the entire recall process could use a tune-up. Edmunds conducted its own investigation and found what the site contends are issues in the vehicle recall process: —There are no laws that require a vehicle’s owner to notify a […] [Read More]

Volkswagen of America revealed Thursday it has a new Vice President of customer experience for the company. Tapped for the position is Robert Martell, a 25-year veteran of Volkswagen in both the U.S. and Canada. During that time, the company noted he has served in a variety of increasingly responsible sales and dealer-interfacing positions in […] [Read More]

With Mother’s Day coming this weekend, TrueCar.com identified the 10 most popular vehicles for the family matriarch based on 2011 data received from women with children about the cars they drive. Half of the list came from a single brand — Honda — while Nissan followed close behind with three models included in the rundown, […] [Read More]

Nissan North America announced this week they have broken ground on a new manufacturing facility in Tennessee that will bring an estimated 400 jobs to the state. The facility, which is located at the existing Nissan powertrain assembly complex in Decherd, will produce Mercedes-Benz 4-cyl. gasoline engines for Infiniti and Mercedes-Benz models. [Read More]

LOS ANGELES — Dealer management solutions provider Nowcom recently revealed it has hit a company milestone. Now offering 13 products on DealerCenter.net, the company announced it has passed the 10,000 dealer mark. “Our objective is to continue to increase our dealer base, as well as our product penetration per dealer. To achieve this, we will […] [Read More]

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} WESTLAKE VILLAGE, Calif. — The number of new-vehicle financing contracts for 72 months or […] [Read More]

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} INDIANAPOLIS — J.D. Byrider recently closed its first asset-backed securitization. The deal led by […] [Read More]