Toyota Motor Sales U.S.A. and Saatchi & Saatchi LA just revealed their new marketing campaign for the Prius c. And it hones in and targets first-time car buyers. With the title “The Game of Life with Prius c”, the campaign was created to demonstrate key vehicle attributes in "a fun and approachable way that aims […] [Read More]

The new 2012 Ford Escape is doing more than hitting the roads of America, it is hitting consumers’ televisions, as well. The Blue Oval is partnering with NBC in a new reality TV show titled Escape Routes, which is set to run on Saturday nights on NBC and mun2, starting March 31. [Read More]

If there was one thing that attendees apparently found in common during Tuesday’s action at Brasher’s Sacramento Auto Auction, it was strong prices. Surveying attendees in the auction’s latest post-sale video report, Steve Burrows — executive producer of Brasher’s Post Sale Report — found a bevy of interviewees noting that prices were “very high” and […] [Read More]

Continuing the hot start to 2012, the certified pre-owned market accelerated to the best February on record and extended the year-to-date increase in sales to nearly 9 percent. Many of the top brands reported double-digit-percentage gains in February, and two — Kia and Mazda — had their best CPO months ever, according to Autodata Corp. [Read More]

Just over a year ago, chaos reined in Japan as suppliers took on flood waters and OEMs scrambled to cover their supply chains. A nuclear facility stood in possible meltdown mode, and more than 15,000 individuals were declared dead or missing. With the massive earthquake and tsunami crippling a corner of the country on March […] [Read More]

Women-drivers.com revealed today who made the cut for the Top 10 Certified Women-Drivers Friendly rooftops. The awards acknowledge dealerships that have gone above and beyond to ensure that women enjoy “positive, positive, consistent and respectful experiences" while searching for a new vehicle, officials noted. The company presented the following dealerships and personnel with the Certified […] [Read More]

Hertz Global Holdings revealed late last week that its equipment rental subsidiary acquired Arpielle Equipment Co., a leading metropolitan New York City-based operation that’s focused primarily on business to the construction and industrial markets. Hertz estimated the metropolitan New York City equipment rental market exceeds $1.3 billion. The company anticipated Arpielle will generate incremental revenues […] [Read More]

Renovo Services recently recapped how the company successfully implemented its business continuity plan as severe storms ripped through the Midwest and Southeast on March 4. Renovo chief operating officer Wes Goebel emphasized, “The recent storms in the southeastern United States provided a very real reminder of the importance of system and process redundancy in a […] [Read More]

Carfax announced the five winners late last week of its Carfax Chalenge, a trivia contest which tested dealers’ knowledge of the company and the auto industry. The challenge was held during this year’s National Automobile Dealers Association & American Truck Dealers Convention and Expo. The overall winner and recipient of the $2,012 prize is Jamie […] [Read More]

In the latest aftermath of tornadoes wielding a destructive path through the Southeastern and Midwestern U.S., the auto industry is yet again chipping in for the relief effort. Late last week — mere days before the one-year anniversary of Japanese tsunami, which had an overwhelming and historic impact on the global car business — Toyota […] [Read More]