We talk a lot about the power of the Internet — and how it ties in strongly with consumer car-shopping behavior. But what about after a consumer drives off your lot — either with one of your cars or without one? These days, many of them are going home, posting reviews on sites like Yelp, […] [Read More]

About two months after federal officials ordered five stores to halt certain advertisements, a family-owned franchised dealership in business for more than four decades agreed to pay $225,000 in restitution, civil penalties and attorney fees to resolve allegations that it utilized “deceptive marketing tactics.” Massachusetts Attorney General Martha Coakley announced the consent judgment against McGee […] [Read More]

Rooftop technology company MyDealerLot (MDL) revealed last week it has been picked to participate in the Mercedes-Benz USA Preferred Vendor Status Program to provide automated customer recognition, targeted messaging and asset tracking systems utilizing radio-frequency identification (RFID)  technologies. What does this mean for MBUSA dealers? [Read More]

Furthering its efforts in the fight against breast cancer, Ford revealed late last week its program Ford Warriors in Pink has launched a new campaign. The campaign, titled “Models of Courage,” highlights the stories of breast cancer survivors, officials explained. In its 18th year of raising awareness of breast cancer, Ford Warriors in Pink chose […] [Read More]

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Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} FORT WORTH, Texas — Specifically geared for auto lenders, Digital Recognition Network is hosting […] [Read More]

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} GREENWOOD VILLAGE, Colo. — FinCo Management, a provider of financing solutions for buy-here, pay-here […] [Read More]

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} BOSTON — About two months after federal officials ordered five stores to halt certain […] [Read More]

For dealers still unsure how to incorporate Facebook into their marketing strategy, Dataium’s newest report sheds some light on how effective the social media site can be in generating new activity for a store’s website. Dataium found that while only 0.45 percent of vehicle shoppers have been referred directly from Facebook to a dealership website, […] [Read More]

While dealers and automakers are turning more toward online advertising avenues, Phoenix Marketing International completed a study Thursday analyzing which OEMs are most successful with their traditional mediums — television and print campaigns. Of the 35 brands tracked across multiple vehicle segments and ad media types, Phoenix discovered Chevrolet, Volkswagen and Audi generated the “best […] [Read More]