While it may come as no surprise that a company would see a spike in overall traffic after advertising in the Super Bowl, Cars.com highlighted one particular area where it enjoyed considerable gains. Specifically, the company said it generated quite a bit of traction for its mobile offerings from the two 30-second commercials that launched […] [Read More]

After the automaker notched a record year in China during 2010, General Motors’ top boss says the company’s largest market will remain “one of our priorities” and outlined plans for that country. China is the world’s biggest auto market, according to J.D. Power and Associates. Speaking during a media briefing Tuesday in Beijing, GM chairman and chief […] [Read More]

Polk and DataLogix expanded their exclusive relationship this week to enable real world segmentation-based online reach and measurement via the DLX Audience Platform. The partnership that now runs through 2013 is geared to provide automotive marketers additional opportunities as they are planning campaigns. Officials explained automotive marketers can leverage the Polk-DataLogix online solutions to reach […] [Read More]

Seen as an added marketing hook for franchise dealers, Cadillac announced Monday a new program called Cadillac Shield designed to heighten the brand’s focus on customer service by tying together the wide-ranging benefits and technologies offered owners. Normal 0 false false [Read More]

In examining used-vehicle valuation movements from the first month of 2011, Black Book’s Ricky Beggs spotted a somewhat surprising trend given the current run-up in fuel costs. Black Book found that all four of the three-year-old vehicle segments that showed month-over-month value gains — albeit, all increasing less than 1 percent — were truck segments. [Read More]

Citing gains in emerging markets, Toyota Motor Corp. recently announced significant financial strides in net revenue, operating income and net income for the nine-month span that ended Dec. 31. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; […] [Read More]

In a month where wholesale values climbed double-digits year-over-year and rather modestly on a month-over-month basis, RVI Group found that there was particular strength in fuel-efficient segments during January, which may come as no surprise with the dramatic gas-price spikes. Interestingly enough, though, pickups were also quite robust, RVI indicated. Specifically, there was a 0.8-percent […] [Read More]

With Monday being Valentine’s Day, CarGurus.com ranked the vehicles most preferred by men versus women, as well as units equally popular with both genders. Normal 0 false false false EN-US [Read More]

Selig Technologies announced the  launch of a free iPhone application known as VIN Viper that allows dealers to use their iPhones for vehicle appraisals and pricing. What’s more, VIN Viper has signed on Carfax to be a wireless partner, meaning that dealers can use the app to tap into their respective Carfax accounts for no extra […] [Read More]

Another national charitable organization has come on as a benefactor and partner in the One Car One Difference program, a campaign launched this past December by Insurance Auto Auctions. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; […] [Read More]