CarGurus launched the company’s inaugural mass-media awareness advertising campaign with two new television ads it debuted on Monday. Over the next 12 weeks, the company said 30-second commercials are scheduled to air on network and cable television in the cities of Nashville, Tenn., Austin, Texas and Denver, in addition to a national YouTube campaign ad. The three […] [Read More]

This past Friday, online used-vehicle retailer Carvana filed paperwork with the Securities and Exchange Commission for an initial public offering worth $100 million while also detailing how the company has performed since it began turning used metal through its “car-vending machines” and Internet channels more than four years ago. Carvana highlighted that while revenue grew […] [Read More]

If you want to know how much the Auto Remarketing Canada Conference has changed since it started, you have to go back to, well, where it started: Dearborn, Mich.  Before moving back-and-forth between Toronto and Montreal (and eventually making Toronto our home), we held the inaugural ARC event in Dearborn way back in 2006.  A […] [Read More]

CarMax will open two new stores in the state of Washington — the used-car retailer’s first locations in the Puget Sound region — the company announced on Friday. One store will be in the city of Lynnwood at 202 Valley Avenue Northwest and the other will be located in in the city of Puyallup at […] [Read More]

To illustrate where the search for the perfect vehicle appears to be headed, Steve Lind of Autotrader mentions a conversation his wife and a friend were having in the driveway. “Boy, I wish we could find a better way to search for cars with captain seats so my kids could climb between the second row […] [Read More]

If the introduction to a report from Netsertive is any indication, dealers and automakers would be wise to not only invest in digital marketing, but do so in a way that involves several prongs. Twice in the intro to its “Automotive Digital Marketing Intelligence Report,” Netsertive mentions “multichannel digital marketing” as being the most optimal […] [Read More]

In what we’re proud to call an annual tradition, Auto Remarketing publishes a special issue to recognize the leading women of the remarketing and used-car business: our Women in Remarketing issue.  Each of the leaders honored in our Women in Remarketing program takes on different responsibilities within the industry, and the companies they represent encompass a diverse […] [Read More]

GWC Warranty recently published four recommendations to help dealerships secure a high-quality compliance trainer. The used-vehicle service contract and related finance and insurance products provider attempted to go beyond just someone who might have a deep knowledge of both federal and state regulations. Here are what GWC Warranty suggested: 1. The right training for the […] [Read More]

VantageScore Solutions — developer of the VantageScore credit scoring model — recently released a white paper that found that credit score models can maintain accuracy and predictive power even if certain negative data such as tax liens, civil judgments, and medical and non-medical collections are removed from consumer credit files. The paper, “Negative Data Suppression […] [Read More]

When it comes to shopping online, consumers say Cars.com is the best automotive third-party desktop site and that Kelley Blue Book is the best mobile site, according to the J.D. Power 2017 U.S. Automotive Website Evaluation Study Cross-Device report. The study examines which current site functions and designs car buyers say is most effective when […] [Read More]