How popular, and ultimately impactful, is video in advertising and marketing? Consider some of the motion-based displays at exhibit hall booths at this year’s NADA Convention & Expo in Las Vegas. Or the host city itself, where brightly lit motion-based advertising sparkles in the desert skyline. Flick Fusion’s Gina Reuscher gave the example of the NADA […] [Read More]

KAR Auction Services named a new vice president of investor relations and treasurer on Monday, appointing Mike Eliason to the role. Eliason has been with KAR since 2003, when he joined as a controller for ADESA Impact. He was most recently KAR’s vice president of financial planning and analysis.   Before KAR, he held various business […] [Read More]

The adoption of vAuto’s latest solution is even surprising the company’s founder, and it stems from two reasons. In less than 30 days, more than 1,000 franchise and independent dealers have signed up for Stockwave, an innovative tool that can make finding and purchasing wholesale vehicles easier and more efficient for dealers. “In all my […] [Read More]

The service department certainly helped steer many dealerships through the recession, says Xtime’s Jim Roche. But as he illustrates through an Xtime presentation during an interview with Auto Remarketing at the NADA Convention & Expo in April, it’s still a resource whose potential is not yet fully realized. Roughly 11 percent of the revenue from […] [Read More]

There is a March piece on the Think With Google blog about a car shopper — 32-year-old Stacy — who had more than 900 “digital interactions” during three months of vehicle research. The story, written by Lisa Gevelber, considered interactions to be “searches, website visits, video views, and clicks.” The massive amounts of data points […] [Read More]

Online pre-qualified monthly payment marketing provider DriveItNow recently reached the milestone of more than 4 billion monthly payments quoted to online shoppers since the service launched in 2008. The company highlighted DriveItNow’s patent pending truPayments calculation engine is now generating almost 200 million payment views a month, creating thousands of credit qualified leads for hundreds […] [Read More]

While also touching on how the subprime auto finance company is navigating challenges in both collections and rolling out securitizations, Consumer Portfolio Services highlighted that it closed the first quarter by originating the most contracts ever in a single month. During Q1 of 2016 that closed on March 31, CPS purchased $312.3 million of new […] [Read More]

Dealers who want a new hook to reach their customers and drive traffic to their service departments could leverage the marketing and safety initiative orchestrated by the Rubber Manufacturers Association (RMA). Under the banner of National Tire Safety Week 2016, RMA is offering free “Be Tire Smart” brochures and other materials. Participating dealers can join […] [Read More]

A recent Customer Satisfaction Pulse Study conducted by BARE International indicated that more than 40 percent of vehicle-sales conversations do not gather key information. The research found that dealership personnel didn’t gather information such as what the buyer is looking for, how the vehicle will be used and how much a buyer is comfortable spending. […] [Read More]

With the weather starting to warm up in most places throughout the country, Kelley Blue Book’s latest used-vehicle value analysis showed how units often connected with summertime activities are outperforming all others. Along with sharing the top 10 specific models posting the greatest year-over-year changes in value, the Blue Book Market Report for the first […] [Read More]