Volkswagen of America revealed its new brand campaign and social media platform Monday. The “Why VW” campaign is designed to “capture and share the stories of Volkswagen owners and fans in a whole new way, as well as draw new consumers into the Volkswagen experience,” the company explained. [Read More]

According to a recent eMarketer report, 88 percent of mobile phone users check their email via their device daily. With that level in mind, the dealer support staff at Cars.com wondered if your dealership sends mobile-friendly email. Cars.com acknowledged that getting your contacts to open an email, read it and take action on it may […] [Read More]

Have you heard the term “fiscal cliff” lately? According to both political and financial analysts, it looks like the United States is headed for one at serious speed. Here’s some background. About a year ago, Congress passed the Budget Control Act of 2011, which established a bipartisan “supercommittee” tasked with addressing America’s debt ceiling crisis. […] [Read More]

How does the automotive industry measure and manage quality? According to a new study, it’s via outdated methods, and it’s time to make way for new ones. The results of the new Global Quality Survey, released on Monday by AIAG, show that the methods currently used to measure quality in the industry are considered outdated […] [Read More]

When revealing its Industry Report this month, ALG explained in its Market Outlook that increased sales will likely be impacting supply returning to the used-vehicle market in three to four years. On top of updating its used market supply forecast, the company lowered residual residual values across all segments at a rate amounting to 0.3 […] [Read More]

The share of dealerships’ transactions commanded by used vehicles has slid “steadily” since the start of 2012, and used-car demand is not seeing as rapid of an increase as the new-car side. These are just some of the findings uncovered in the Industry Insights of ALG’s latest Industry Report, as the firm’s Market Analytics group […] [Read More]

Carfax has recently launched a new program designed to boost revenue for service locations, including the service shops of dealerships. In essence, the Carfax Service Network — which includes dealerships as well as aftermarket providers like Pep Boys — offers several free tools that can be used to foster customer loyalty and pull in new […] [Read More]

Comerica Bank's Auto Affordability Index showed the purchase and financing of an average-priced new vehicle took a little less of median family income during the second quarter. Analysts placed the Q2 level at 22.9 weeks, as Comerica indicated that consumers on average spent roughly the same amount on new models in the second quarter as […] [Read More]

ADESA Las Vegas will soon celebrate its first anniversary, but the party will focus on its customers. On Thursday, the auction's 1st Anniversary Sale will serve to mark the occasion, in what the company called one of the facility's largest sales yet. The sale will feature more than 1,900 units, including vehicles from General Motors […] [Read More]

Autobytel went to the auto finance sector to find the newest member of the vehicle purchase request website’s board of directors. Set to be a part of the board and its audit committee is Michael Carpenter, Ally Financial’s chief executive officer. “We are honored to welcome Mike to the Autobytel board,” said Michael Fuchs, chairman […] [Read More]