Part II of this feature answers this question: Where do you focus your marketing? Here are two approaches to consider, plus more details on marketing trends, creating a brand and managing online reputation.  Approach 1: Email marketing What is one thing franchised dealers can’t afford not to do when it comes to marketing today? Auto […] [Read More]

The auto retail world is changing at a rapid pace. It’s hard to keep up. Connectivity and mobility trends. Subscription services. Digital retailing and more. The list goes on. That’s why Auto Remarketing Canada talked to a few experts across the Canadian auto industry — in marketing, dealer training and digital auto retailing — to […] [Read More]

One hundred percent of car buyers have to make an insurance decision. That’s how DealerPolicy president of dealer solutions Mike Burgiss wanted to start the discussion in an interview with Auto Remarketing. During the conversation, Burgiss talked about a new DealerPolicy study on insurance and the car dealership. DealerPolicy’s “2019 Car Buyer Study: The Role […] [Read More]

Jason Smith describes The Kids with Cancer Society’s role in the lives of thousands of Albertans every year as crucial. Smith is president of the Edmonton-based automotive group Go Auto, and since July 1 the company has donated $10 to the society for every vehicle sold. The society provides programs and services to children with […] [Read More]

The latest reading of used-car sales projections shows a fairly strong market, including the certified pre-owned segment of the industry. ALG is expecting the third quarter will wrap up with 10.26 million pre-owned sales for the quarter. While that would be off 3.9% from the second quarter, it would be a 1.8% hike from Q3 of […] [Read More]

CarGurus says it plans for its inaugural user conference to help dealerships address challenges such as digital marketing, strategy and leadership. Representatives from Carvana and Google will also be presenters at the conference, which is titled, “Navigate” and will take place Oct. 22-23 in Boston at the Hynes Convention Center. CarGurus says attendees will learn […] [Read More]

Experian determined the 60-day delinquency rate remained almost at the exact same reading year-over-year, with the second-quarter rate coming in at 0.65%. That’s just 1 basis point higher than what analysts spotted after Q2 2018. Experian’s Q2 2019 State of the Automotive Finance Market report did show a bit of rise in accounts set to […] [Read More]

Continuing Cherokee Media Group’s series of award programs that honor the most dedicated and talented professionals from throughout the used-car industry, we proudly showcase our latest group: Women in Auto Finance, presented by American Recovery Service. These executives specialize in crucial skills such as accounting, computer science and law. They hold some of the most […] [Read More]

Automakers have their captive finance companies as a preferred option to facilitate leases and retail installment contracts. And at least one online vehicle retailer is trying to create a similar scenario. On Tuesday, Vroom announced a preferred lending and strategic relationship with Chase. In addition to a simplified financing experience, the company explained this innovative […] [Read More]

The leader of the Consumer Financial Protection Bureau discussed a variety of compliance topics with the National Independent Automobile Dealers Association. Organizers called it an “unprecedented appearance” by CFPB director Kathy Kraninger that highlighted Tuesday’s regulatory briefings at NIADA’s National Policy Conference. According to a news release, Kraninger was joined on Tuesday’s agenda by deputy […] [Read More]