When marketing a product, understand your audience. Blend in some social media. Sounds simple enough, right? But when you’re dropping $5 million on a 30-second Super Bowl ad — which Experian points out is the going rate this year — that simple strategy becomes a tad more important. “Because this is one of the most sought-after advertising […] [Read More]

Pearl Technology Holdings announced Wednesday that it integrated its ShowroomXpress platform with RouteOne to offer consumers a streamlined online and in-store retail experience. ShowroomXpress now gives dealers the tools to contract customers on mobile devices and websites through RouteOne’s online credit application and eContracting platform. The newly integrated technologies allow consumers to complete a purchase online, […] [Read More]

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Compliance experts and industry advocates have been trying to project what might happen to the Consumer Financial Protection Bureau since President Trump was elected back in November. Two developments arrived this week that perhaps might give auto finance companies and other service providers a bit more clarity. First, U.S. Senator Deb Fischer, a Nebraska Republican, […] [Read More]

Larry H. Miller Dealerships announced it acquired Corona Nissan in Corona, Calif. on Wednesday, which marks the dealership group’s second store in the state. “We have several Nissan stores in the group that consistently perform well. Strategically, this store is a great fit with our organization,” Larry H. Miller Dealerships president Dean Fitzpatrick said in […] [Read More]

Repossession and skip-tracing services provider Loss Prevention Services (LPS) announced on Thursday that the company has chosen MBSi Corp. as its assignment and compliance management solution. Throughout the year, LPS said it will transition its assignment management platform to Recovery Connect (RC), MBSi’s next generation assignment platform.  In addition to adopting Recovery Connect, LPS also […] [Read More]

From dealers and entrepreneurs, to auction executives and auto lending professionals — and everywhere in between — the Canadian auto industry is full of young men and women who have achieved massive success at an early age. That’s why for the third consecutive year, Auto Remarketing Canada is honoring “Remarketing’s Under 40.” And we are […] [Read More]

Canadian Black Book announced it recently adopted a new director of sales and customer experience to join its team. Chosen for the position is Rui Nunes, who formally joined the company on Jan. 23. “Our team at Canadian Black Book just got another serious jolt of high-end auto industry expertise and proven talent, and I can’t […] [Read More]

Fifty percent of millennials plan to own each of their vehicles for less than five years, according to Autolist.com, and rather than investing in rental cars, millennials are buying cars — and they’re buying more used than new, says Crowdtap. The two recent studies examined millennial vehicle purchasing and driving trends. Cost and environmental efficiency […] [Read More]

Integrated Auction Solutions announced this week that it has launched a simulcast platform with new features that include a redesigned bidding interface called HyperLane. This month, IAS also plans to launch IAS Marketplace and CoRe. The latter is what the company said in a news release is “IAS’s version of an agnostic fully mobile condition […] [Read More]