It’s not just about reaching the most consumers. Sometimes, it can be just as beneficial — if not more — to tap into what’s important for a specific niche of clientele. In other words, “clients that are the most profitable for you,” says Cox Automotive Media Group president Jared Rowe. “Maybe, again, you don’t want to sell […] [Read More]

The number of vehicles up to 8 years old sold at auction fell by 5 percent to 360,700 over the four-week period ending April 25 compared to the four weeks prior, according to NADA Used Car Guide's monthly used-car update. While sales of 2016 units increased by 46 percent to 12,500, sales for other model years […] [Read More]

For the second time in about a week, Copart made a move in Colorado — this time with the expansion of its location in Brighton, which serves Denver and surrounding areas. “This is a really big year for Copart. We just announced the opening and first online auction for our Colorado Springs location,” Copart chief executive […] [Read More]

The Costco Auto Program has announced an exclusive partnership with BraunAbility that will enable Costco members in some areas to receive low, prearranged pricing on new or pre-owned mobility vehicles, plus discounts on equipment, parts and service. The partnership aims to provide Costco members who face physical challenges with discounted options for easy vehicle entry. […] [Read More]

MetroGistics, a provider of automotive logistics services, has promoted Jeremy Cope to the position of vice president of operations. He previously served as director of logistics operations. “We’re delighted to promote this dedicated expert to VP of operations,” said William Billiter, co-founder and managing partner. “Jeremy has been eager and successful at putting forth his […] [Read More]

Two technology platforms buy-here, pay-here operators might already use now can communicate with each other. The Skywerks dealer management system is now integrated with the Selly Automotive customer relationship management platform, allowing the two systems to share information with a new bi-directional integration. The companies explained the integration between Selly Automotive and Skywerks allows the […] [Read More]

The auto loan component of the S&P/Experian Consumer Credit Default Indices dropped below 1 percent in April for the first time since last September. According to data through April and released on Tuesday by S&P Dow Jones Indices and Experian, auto loan defaults recorded a rate of 0.97 percent, down 5 basis points from March. […] [Read More]

With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in “a difficult situation,” especially in light of how the Federal Trade Commission settled with General Motors and two large dealership groups about how certified pre-owned vehicles are marketed. Back in January, the FTC indicated GM as well […] [Read More]

A majority of respondents to a recent Kelley Blue Book survey said they would be more likely to purchase a particular vehicle brand from a company involved in a social awareness campaign — but a similar majority said they are unaware of any such campaigns. Many automotive companies have campaigns that seek to inspire social […] [Read More]

When I think about advertising trends that automotive dealerships should adopt, my thoughts immediately jump to social media. Let’s be honest: Social media is a hard sell. It’s nearly impossible to track its ROI. It’s tough to manage well and can take up an enormous amount of time. But with people spending more hours online […] [Read More]