Boosting credibility to smooth the move from online shoppers to offline buyers is the goal of the Kelley Blue Book Price Advisor Report, a new tool meant to help dealers bring third-party credibility to their used-vehicle pricing, promotion and sales processes. vAuto Genius Labs announced the upcoming release of the Kelley Blue Book Price Advisor […] [Read More]

Forrest McConnell III, president of McConnell Honda and Acura in Montgomery, Ala., officially takes the reins of the National Automobile Dealers Assocation as its 2014 chairman at the NADA Convention & Expo this weekend. In anticipation of his new role, McConnell shared some of his objectives as NADA chairman with Auto Remarketing earlier this month, […] [Read More]

Forrest McConnell III, as it turns out, follows website analytics rather intently. It’s no wonder, then, that the new chairman of the National Automobile Dealers Association has this point of advice for his fellow dealers: “If you’re going to be a successful dealer in the future, you better understand how that customer interacts with your […] [Read More]

It has been four straight years of record growth for Mazda’s certified pre-owned program, which said it has increased its sales 260 percent since 2010. And with this pace of growth outpacing the overall industry’s rate of improvement, Mazda’s CPO market share has jumped 1.2 percent in the same time frame. It was 2010, of […] [Read More]

After a message surfaced on the CarWoo website informing visitors of the company’s shutdown, Auto Remarketing has confirmed with a TrueCar.com spokesperson that nine of 40 CarWoo employees are moving over to the TrueCar team, including CarWoo’s chief executive officer and co-founder. TrueCar is also considering the option of buying “select CarWoo assets out of […] [Read More]

ServNet is looking to gain even more traction with import-brand vehicles this year, and it appears the auction group is well on its way. For one, Toyota Financial Services has entered an agreement to sell off-lease units at ServNet-member auction DAA Northwest, and American Honda Financial Corp. will remarket vehicles at Brasher’s Sacramento Auto Auction, […] [Read More]

There is likely to be about a 20-percent year-over-year increase in lease pull-ahead program options this year, predicts Swapalease.com, which might explain the following sentiment: If 2013 was the “Year of the Lease,” then 2014 could very well end up being the “Year Of The Lease Pull-Ahead,” the company suggested in analysis released this week. […] [Read More]

Following a separate announcement on Wednesday in which Cobalt and Edmunds.com said they will be partnering to provide a window into online automotive shopping behavior, Edmunds also revealed a new way for dealers to connect with shoppers looking to lease a new car. Lease levels continue to rise, and now dealers have a new way […] [Read More]

With every new year comes new developments in advertising opportunities for dealerships. Dealers have been following this evolution for years. First, it was the Web; then came mobile. And in 2014, there is even more to consider, including the vast changes Google made to its search algorithm in 2013. Many dealers are trying to decipher […] [Read More]

Dominion Dealer Solutions’ reputation and social media platform is expanding to include new mobile and browser-based tools for dealers that will make it easier to keep all social media content organized and in one place. Prime Response now includes Prime Capture, a smartphone app used to source image and video content; as well as Primelet, […] [Read More]