Inventory management and marketing solutions company Liquid Motors has chosen a former DealerTrack executive as its new vice president of business development. Tapped for the position is John Fitzgerald, who brings more than 15 years of sales experience in the automotive industry to the company. [Read More]

About four months after rolling out the first edition of its Facebook marketing tool for dealers, multimedia and video-marketing technology provider Liquidus has launched an enhanced version of Socialink that is designed to help dealers gain more control over their targeted marketing on the social networking site. Socialink 2.0 can allow dealers to prioritize vehicle video […] [Read More]

After more than 50 vehicles debuted at the recent Los Angeles Auto show, Kelly Blue Book’s staff highlighted a few units that caught their eye. Taking in all the lastest and greatest in automotive technology and design, KBB’s Micah Muzio offered his “wrap-up of what was hot” from the new lineups.  According to the editor, the following […] [Read More]

For dealers and other car enthusiasts who may be interested in this niche of the automotive world, Hemmings Motor News is now offering an encyclopedia providing a comprehensive look into collector cars and their history. Going back to the “earliest years” of the automobile, the Hemmings Motor News Illustrated Collector-Car Encyclopedia provides profiles on car […] [Read More]

DETROIT — Ally Financial revealed plans today to expand the offering of its flexible Ally Buyer's Choice product to 12 additional states this month. Ally Buyer's Choice debuted in five states in November and now is available in the following 14 states as of today: California, Florida, Illinois, New York, Texas, Michigan, Ohio, Pennsylvania, New […] [Read More]

SCHAUMBURG, Ill. — Experian Automotive analysis showed auto lenders are increasing loans to credit-challenged customers. According to its quarterly automotive credit analysis unveiled today, Experian discovered 21.87 percent of all new-vehicle loans during the third quarter went to customers in the non-prime, subprime and deep subprime categories. Experian indicated the largest percentage of increases were in […] [Read More]

LAS VEGAS — Before the National Automobile Dealers Association kicks off its convention this year, the American Financial Services Association will be holding its 16th Vehicle Finance Conference and Exposition, with a bevy of industry experts set to present. And for one of its most popular sessions — the Industry CEO Panel — the list of speakers was just […] [Read More]

PHOENIX — DriveTime Automotive Group, which helps people with less than perfect credit get a vehicle, revealed to SubPrime Auto Finance News this week the launch of an indirect lending division doing business as GO Financial. In the subprime, buy-here, pay-here business, many auto analysts will point out that a finance company can be particularly beneficial […] [Read More]

Capitalizing on the popularity of reality TV and online gaming, Ford is rolling out a new campaign to push the Escape. This week, the Blue Oval began a search for a few dynamic, fun-loving individuals ready to compete in real-world challenges with the help of online followers — all while experiencing the all-new Ford Escape. […] [Read More]

If the Used/CPO Car Insights Report from AutoTrader.com is any indication, it appears the big winner in the certified pre-owned market last month was the luxury segment. Pushed by pent-up demand and the strong cross-shopping trend of consumers browsing both new and used models, luxury CPO vehicles — along with new luxury rides — showed […] [Read More]