According to DealerVault, its objective is to protect the “dealership data goldmine.” It’s all of the customer data that might have arrived through website leads, the F&I office or the service drive. With some industry analysts’ expectations of customer data generating $2 billion in economic activity by 2018, Dealer Specialty Group, the parent company for […] [Read More]

Clarivoy has announced the native integration of its Multi-Touch Sales Attribution solution into Google AdWords, giving dealers insight into how many vehicles AdWords helps them sell. The integration includes Clarivoy’s proprietary Anonymous Attribution technology, which identifies the online and offline purchase paths of buyers who opt to remain anonymous. This ensures sales are properly attributed […] [Read More]

ACV Auctions has announced that Michael Waterman is the company’s new vice president of sales. Waterman, who began his career managing dealerships, has been part of the auto industry for more than 20 years. He most recently served in product and sales management roles with DealerSocket, Dealertrack and ADESA. "Michael's success working with dealerships is proven," […] [Read More]

Cox Automotive has three events remaining in its 2016 Interactive Dealer Summit and Elevate program series. Each event is designed to help dealers attain profitability and advance their wholesale and retail operations in the face of declining margins and growing consumer expectations for the buying experience. The lineup includes: — The Philadelphia Interactive Dealer Summit in […] [Read More]

Auto Remarketing officially turned 25 this year. While this is the anniversary for silver, we like to think the past two-and-a-half decades have been golden. We’re celebrating with our Dec. 1 issue, the 25th Anniversary Edition of Auto Remarketing, and we want your input. After all, Auto Remarketing can’t happen without you. So, if you […] [Read More]

Depreciation slowed a bit last week for both cars and trucks. According to Black Book’s weekly Market Insights report, overall car values (volume weighted) decreased by 0.53 percent, which was lower than the average rate of 0.75 percent seen in the previous four weeks. Overall trucks values, also volume weighted, decreased by 0.58 percent last […] [Read More]

AutoTec announced on Tuesday that Vehicle Acceptance Corp. (VAC) is now integrated with the AuctionACCESS floor plan platform. This integration will enable VAC to automate the transmission of updated credit availability and flooring request messages at AuctionACCESS subscribing auctions. VAC insisted that the finance company believes in giving independent and buy-here, pay-here dealers choices. As […] [Read More]

On Tuesday, Autotrader shared its favorite certified pre-owned November special deals and offers available to shoppers through the end of the month. "Holiday shopping can put a pinch on budgets, and the potential problems associated with used vehicles can make shoppers wary," said Brian Moody, executive editor at Autotrader. "That's where certified pre-owned cars and […] [Read More]

There have been some big changes to the digital marketing landscape — ones that certainly impact dealers, says Kerri Wise, TrueCar's vice president of dealer marketing. “We're in the era of the empowered consumer,” Wise said in a phone interview with Auto Remarketing. “And I think the consumer is really what's changing. “They have a […] [Read More]

A retired farmer and auctioneer who is a champion for America’s Wounded Heroes raised $15,706 toward the cause during GAA Classic Cars’ recent three-day sale. Ivan Stoltzfus is travelling across the U.S. on a 1948 John Deer Model A with the goal of raising $1 million to benefit veterans’ organizations that support physical and mental […] [Read More]