When it comes to digital advertising, Ken Kolodziej, co-founder and chief executive officer at String Automotive, says the challenge for dealers starts with aligning their inventory with the vehicles consumers are actively searching for in their specific market. And once the merchandising (photos, pricing, etc.) is done right, “then you’re going to want to, of […] [Read More]

It seems the vehicle preferences of Canadians haven’t changed much in the last year, as the 2014 iteration of ALG’s Canada Brand Perception of Quality (BPQ) rankings look very similar to the 2013 edition. Once again, Honda, Toyota and Volkswagen are tops for the mainstream sector, with scores of 61.9 percent, 60.6 percent and 60.5 percent, respectively, […] [Read More]

TransUnion acknowledged conventional wisdom suggests the summer months prior to a new school year are most popular for household moves. But a new analysis from the credit bureau found that the higher volume season actually lasts from May all the way through December. Analysts indicated these findings may be of special benefit to skip-tracers, repossession […] [Read More]

Digital Air Strike has tapped a well of technology and auto industry veterans in order to expand its leadership team. Among the new hires are Thom Brodeur, chief operating officer; Henry Svendblad, senior vice president of technology; Kristen Butzow, vice president of product management and Ed Braunbeck, vice president of client success. Their collective experience […] [Read More]

Preferred Warranties Inc. announced that it has named a new president. Brian Cosgrove, formerly PWI’s vice president of marketing and sales since January, brings 30 years of experience into the new position of president. “I am honored to be part of PWI and to have the opportunity to lead us as we expand our footprint […] [Read More]

NCM Associates opened a new office this week in Park City, Utah, a facility that will serve as the base for NCM axcessa sales and client support. The company highlighted the new office also includes a training center to assist new and existing axcessa clients in maximizing their dealerships’ data in ways that can give […] [Read More]

Janet Barnard, who is the executive vice president and chief operating officer of Manheim North America, has earned a 2014 Woman of the Year in Technology Award from Women in Technology. Barnard was presented with the honor last week during an annual awards gala and dinner at the Georgia Aquarium. The awards spotlight the accomplishments of […] [Read More]

Full-service vehicle transportation company MetroGistics has introduced a free app known as RoadSign that is designed to let customers and drivers experience seamless transactions in real time. As vehicle transportation and technology grow alongside each other, the industry has honed in on the transition to electronic proof of delivery as well as other real-time updates […] [Read More]

Today, we focus on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers. 1.  Buy a Car in Less Than 2 Hours Do you know it currently […] [Read More]

The auction lanes are showing signs of a mid-fall market, which is manifesting through more stable price movement and waning interest in some of the sportier vehicles. Ricky Beggs, Black Book editorial director, highlighted this seasonal market in his latest “Beggs on the Used Car Market” video report. Beggs reported, “Consistent overall average segment changes […] [Read More]