CDK Global announced Tuesday another one of the several technology solutions it will debut at the 2015 NADA Convention & Expo in San Francisco this week. One of these new tools will be Audience Management, a digital marketing package that helps dealers target customers via personalized, individual online shopping experiences. According to the company, the technology provided […] [Read More]

Even with today's low gas prices, consumers are still often playing it safe with more fuel-efficient rides. Swapalease.com illustrated this assertion by analyzing four of today’s most popular fuel-efficient models against four of the current most popular large trucks/SUVs. Looking at search consideration data from 2013 versus 2014, when gas prices plunged over the course of […] [Read More]

Customer relationship management company DealerSocket announced that it has made a purchase that will expand offerings to its customers in the area of digital marketing. DealerSocket said this week it has bought DealerFire, a provider of automotive websites and digital marketing. "DealerFire has demonstrated wonderful innovation and high-integrity service to many of our dealers for a long […] [Read More]

AutoAlert revealed Tuesday that it will showcase its newest updates to its Deal Sheet tool at the 2015 NADA Convention in San Francisco this weekend. Primary among the new features will be the new availability of vehicle history reports, allowing dealers using AutoAlert one-click access to such reports to prepare for appraisals. In addition to the history […] [Read More]

The hand-in-hand relationship between certified pre-owned and off-lease supply has been widely documented and discussed. And for good reasons: a car coming off lease typically fits within the age and mileage requirements of automaker CPO programs, the pipeline to dealer lots makes sense, and it’s a path that tends to benefit both dealer and OEM, […] [Read More]

In its latest study on certified pre-owned released this fall, AutoTrader.com posed this question to respondents: “Why would you consider purchasing a CPO vehicle?” What the company discovered is that for new-car shoppers, used-car shoppers and CPO shoppers alike, the same two reasons came in at Nos. 1 and 2, respectively. And what were they, […] [Read More]

In 2014, the industry posted record CPO sales for the fourth consecutive year, as dealers sold 2.34 million units, according to Autodata Corp. A presentation from Cox Automotive in November forecasted another all-time high for CPO in 2015 and more record-breaking years down the road. Manheim chief economist Tom Webb has said the market could […] [Read More]

Making its first investment in online retailing, Cox Automotive has introduced a new company to its lineup called MakeMyDeal, a communication platform that allows dealers and consumers to begin putting together a purchase deal online. Shoppers get to begin setting up the deal from their home computer or wherever they so choose, while the benefit […] [Read More]

How busy was last week in the auction lanes? Well, the per-day vehicle value adjustments that Black Book made was at a level not seen in the past year. That’s according to the latest weekly video report from the company’s editorial director, Ricky Beggs. “As we looked over the commentary from the Black Book survey […] [Read More]

Pearl Technology Holdings has released a platform with several new tools aimed at helping dealers communicate with and purchase vehicles from consumers. Dealer-branded widgets can be used within a dealer’s website to allow customers to submit information about their vehicle if they want to pursue a purchase offer or inquire about trade-in value. The tool […] [Read More]