In addition to a bevy of other findings it uncovered, an independent study conducted by Dataium and commissioned by Carfax took a look at the online paths taken by shoppers who visited an online portal, the Carfax website and a dealer website during the car-shopping process. According to the white paper published by Dataium, the […] [Read More]

Vendor Transparency Solutions and Weltman, Weinberg & Reis Co., are hosting their final free webinar of the year for lending institutions and their contracted service providers. To help companies maintain their fulfillment of federal regulations, attorney Michael Dougherty will present a session titled, “A Year in Review. Are You on the Road to CFPB Compliance?” […] [Read More]

Search Optics, a digital marketing solutions provider with a specialty in technology tools for dealers, announced a partnership today with with Los Angeles-based Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors that is a $24 billion alternative investment firm. Officials explained the investment by Kayne Partners provides substantial financial support for […] [Read More]

When most consumers think about new Cloud technology, they think about computer, tablets, smartphones, and other personal devices. But now, Cloud services are expanding to vehicles, as well. Amazon.com Inc. revealed today Amazon Cloud Play for iOS will be available in BMW Apps and MINI Connected-equipped vehicles from model-year 2011 forward. This capability allows drivers […] [Read More]

It’s not all fun and games for marketing technology and promotions company PERQ and its FATWIN technology. But that’s a big part of it — and it’s helping dealers break down walls. Offering dealers what is referred to as “advergaming” — in other words, blending branded advertisements into games that offer consumers incentives as well […] [Read More]

The downward impact on used values from a $1,000 cash incentive on a new car is more than three times as high as the impact from a finance incentive of the same amount. And it’s more than six times as high as the value reduction from a $1,000 lease incentive. That’s according to the latest […] [Read More]

Not only did used-car sales go up more than 4 percent last month, significantly more people ventured out of their own markets to buy used vehicles. That’s according to CNW Research, which said Monday that there were 3.10 million used sales in November, a 4.5-percent year-over-year increase. And the number of those buyers who left […] [Read More]

The Costco Auto Program has shared with Auto Remarketing its top 10 most-requested certified pre-owned vehicles for November, and the list shows two brands, in particular, leading the pack by a wide margin. The Honda and Toyota brands combined for eight of the 10 spots, with Lexus and BMW each earning a spot, as well. […] [Read More]

Two new auctions open this week in the United Vehicle Auction family, giving auto dealers new places to buy and sell inventory. John Brasher, president of Brasher’s Auctions, which is the parent company of UVA, has announced the two new markets are in Los Angeles and Salt Lake City. Both locations open on Wednesday for […] [Read More]

There’s an art and science to crafting compelling descriptions for used vehicles—and plenty of questions among dealers about how to make their descriptions shine online. One common misconception: The descriptions that appear on search results pages (SRPs) and vehicle details pages (VDPs) on classified and dealer websites aren’t really the best home for dealers’ search […] [Read More]