Technology
PODCAST: Dave Sperau of Autosled
Auto Remarketing Staff
In another episode of the Auto Remarketing Podcast from NADA Show 2023 in Dallas, Autosled co-founder and chief revenue officer Dave Sperau talks with Cherokee Media Group senior editor Joe Overby about the auto transport/logistics space, automotive tech investment and much more. To listen to the conversation, click on the link available below. Download and subscribe […] [Read More]
ACERTUS names new COO
Auto Remarketing Staff
ACERTUS has named an ex-Amazon executive as its new chief operating officer, as former COO Jason Caporrino will now head up the company’s new mergers and acquisitions team. Hired for the COO role is Ross Rachey, who was formerly the leader of Amazon’s Last Mile Fleet. “ACERTUS is pushing the industry forward when it comes […] [Read More]
COMMENTARY: The 80/20 Rule & software development
Aaron Bickart, OfferLogix
If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words, 80% of our outcomes are driven by 20% of our efforts. So shouldn’t we all be focusing on the 20% we do best? But when […] [Read More]
AutoLeadStar announces rebranding, new name
Auto Remarketing Staff
AutoLeadStar, which is a customer data and experience platform for retail automotive, said Wednesday it has changed the company’s name to Fullpath. Essentially, the rebranding reflects how the company’s services go beyond lead generation; the platform includes all steps from initial lead interest to closing of a sale. With the new name, Fullpath “aims to […] [Read More]
COMMENTARY: Consumers trust text marketing more than email
Alex Snyder, FrikinTech
Consumers are inundated with millions of marketing messages daily, and due to the sheer volume of marketing messages flooding consumers daily, trust in marketing isn’t guaranteed. The saying goes: “Trust is hard-earned, easily lost and difficult to re-establish.” And many forms of marketing have lost that consumer trust. A consumer’s trust in a marketing message […] [Read More]
Edmunds utilizing Recurrent battery data to help guide potential used EV buyers
Auto Remarketing Staff
With used electric vehicle sales poised to rise, Edmunds has teamed up with battery range and EV analytics company Recurrent to help potential buyers make more informed decisions — and perhaps soothe some of the range anxiety that still persists in the market. Thanks to a data integration with Recurrent, Edmunds will be able to […] [Read More]
Podcast stage returns to Auto Intel Summit, NRC Spring Summit
Auto Remarketing Staff
After a successful debut at Used Car Week in November, Cherokee Media Group is bringing its podcast stage to April’s Auto Intel Summit and NRC Spring Summit in Raleigh, N.C. The podcast stage, which is sponsored by Ship Your Car Now, is a space for podcasters and other media to conduct interviews and record episodes […] [Read More]
PureCars elevates Donalson to be COO
Auto Remarketing Staff
Calling her an “exceptional business leader,” PureCars on Wednesday announced Lauren Donalson has been promoted to chief operating officer. Donalson joined PureCars in 2015 and most recently served as senior vice president, client experience and strategic partnerships. In Donalson’s new role, she will oversee PureCars’ client and partner teams, including digital strategy, OEM programs, digital […] [Read More]
SiriusXM names new automotive lead
Auto Remarketing Staff
SiriusXM will soon have a new leader for its automotive operations. The company said Wednesday that Gail Berger, who most recently was senior vice president of automotive remarketing, will take over the role of SVP and general manager of automotive partnerships. Berger succeeds Rodney Pickett, who is retiring at the end of February. She will […] [Read More]
TrueCar shifts C-suite executive lineup
Auto Remarketing Staff
TrueCar announced a few shifts in its C-suite leadership operations on Tuesday. Jantoon Reigersman, who was previously both chief operating officer and chief financial officer, will now solely focus on the COO position. He joined TrueCar as CFO in 2021, then took on the COO role as well in February 2022. Former senior vice president […] [Read More]
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